Passion has been conceptualized as a motivational driver that enables entrepreneurs to realize their business ideas (Cardon et al., 2009). Given that entrepreneurship is a process that takes several months or years with countless hours of intensive work (Reynolds & Curtin, 2008), it makes intuitive sense to argue that passion plays an important role in entrepreneurship.

However, the role of passion in entrepreneurship is not as clear as it seems. On one hand, Cardon et al.’s (2009) theoretical model suggest that passion is a driver of entrepreneurial effort and performance. On the other hand, Gielnik et al.’s (in press-a) theoretical model contends that passion is an outcome of entrepreneurial effort and performance.

By testing the two models using a longitudinal quasi-experimental design, we add to the theoretical discussion on whether passion is an antecedent or an outcome of entrepreneurship. We build on the dualistic model of passion (Vallerand et al., 2003) and provide a more nuanced theoretical perspective on passion as a predictor or outcome of business creation. We also identify pathways through which training could impact business creation and entrepreneurial passion.