Compared to other support types, emotional support is much less tangible and sensitive thereby increasing the risk of discrepancies between the intention of the support provider and how the support is perceived by the nascent entrepreneur. In this study, we are interested in how differences in entrepreneurs’ level of emotional support are dependent on the social skills of support providers. By integrating role theory, we argue that strong relationships between individuals carry with them a number of expectations of support pressuring support providers to meet these expectations. We demonstrate how this pressure stimulates the use of relevant social skills to ensure the best support possible.