Research on gender differences in entrepreneurship has garnered much interest. Recently, studies have examined differences in the economic and social goals of women and men entrepreneurs (Meyskens, Brush and Allen, 2011). One particularly relevant social issue is the “wicked” problem associated with the U.S.’s institutionalized and highly processed food market. We integrate the topics of sustainability and gender in entrepreneurship and conduct an exploratory study about the ways women and men entrepreneurs create, build, and finance sustainable food-related ventures. As such our research contributes to and extends research on environmentally responsible entrepreneurship (Meek, Pacheco and York, 2010) and gender in entrepreneurship (Sullivan and Meek, 2012).