We apply behavioral theory of the firm (BTOF) to high-tech new ventures and examine how performance feedback affects new strategic initiatives (i.e., new product introductions), and the role of entrepreneurial optimism in this processes.
Yavuz, R. Isil; Dutta, Dev K.; and Soytas, Mehmet
"OPTIMISTIC ENTREPRENEURS AND STRATEGIC CHANGE IN HIGH-TECH NEW VENTURES: AN EXAMINATION BASED ON THE BEHAVIORAL THEORY OF THE FIRM (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 35
, Article 8.
Available at: https://digitalknowledge.babson.edu/fer/vol35/iss9/8