Abstract

epresenting a relatively new and quickly growing conduit for accessing financial resources, rewards-based crowdfunding refer to an open call through an internet-based platform for the provision of financial resources to support a specific process. Unlike traditional contexts, funders in rewards-based crowdfunding are typically novices who provide capital in exchange nonfinancial rewards such as an extrinsic gift. That being said, past research suggests that as compared to experts, novices are more likely to make emotion-based decisions (Yang, Kim, and Yoo, 2013). Drawing upon self-regulation theory, we develop an indirect effects model, which hypothesizes that funders’ trait mindfulness is indirectly related to the decision to provide capital via funders’ level of empathy.

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