This research looks inside the “black box” of the brain to examine how an equity investor’s brain responds neurologically to pitches by entrepreneurs. Specifically, we explore neural reactions to variations in entrepreneurial affect. We hypothesize that entrepreneurs’ pitches will activate different regions of the brain and result in different neurological activations in investors’ brains depending on the level of displayed entrepreneurial enthusiasm.
Drover, Will; Cerf, Moran; and Shane, Scott
"THE NEUROSCIENCE OF INVESTOR DECISION MAKING: AN FMRI STUDY (INTERACTIVE PAPER),"
Frontiers of Entrepreneurship Research: Vol. 36
, Article 21.
Available at: https://digitalknowledge.babson.edu/fer/vol36/iss1/21