Abstract

Entrepreneurship is conceptualized as obtaining economic returns, yet many entrepreneurs are interested in creating value via social and environmental outcomes (World Bank, 2008). The “triple bottom line” describes the set of value creation motives prioritizing profit, people, and planet. This study uses the multiplicity of context approach (Welter, 2011) and linguistic relativity theory (Whorf, 1956; Lucy, 1997) to examine variations in blended values among entrepreneurs. We examine how context, measured by gender socialization stereotypes and post-materialism, at the national level can affect the likelihood of becoming an entrepreneur; in addition to the blended value goals pursued by founders. Likewise, we investigate the impact of temporality in linguistic structure, investigating the impact of future tense, on venturing because the spatial terminology denoting time can be relevant to venturing behavior (Chen, 2013), as well as the blended value goals of organizations (Liang et al., 2014). Our study investigates deviations from the triple bottom line approach, whether entrepreneurs are more likely to emphasize one or more particular goals.

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