Despite its relevance, academic understanding of information search behavior and how it contributes to opportunity recognition continues to face important challenges. Among other issues, existing measures suffer from limited abilities to distinguish between different search behaviors. First, some scales only use one item to capture specific search behaviors, even if most methodologists would acknowledge this approach as problematic. Second, most existing scales focus on general individual information search behavior, assuming that it is constant over time and independent of the situation at hand. And third, existing measures likely fail to capture meaningful variations in search behaviors and patterns. To address these issues, we develop and validate a novel scale of entrepreneurial information search behavior. We posit that entrepreneurial information search behaviors can be usefully delineated around three broad categories, namely, passive, active, and systematic search.