A considerable body of research has investigated how entrepreneurial intentions – the intentions to create an own firm – are formed (cf. Schlaegel & Koenig, 2014). Within this research stream, researchers have increasingly started to investigate the link between entrepreneurial intentions and entrepreneurial behaviour, generally confirming a robust relationship (Kautonen et al., 2015). However, existing studies lack in-depth theorizing what drives and explains the intention-behaviour link.

We theorize that cultural values affect the extent to which entrepreneurial intentions lead to entrepreneurial behaviour because economic action is embedded within societal and collective mechanisms (Granovetter, 1985; Baumol, 1990); therefore, culture is believed to have important implications for individuals’ economic behaviour (Autio et al., 2013; Wennberg et al., 2013).