Abstract

Hybrid organizations attempt to integrate elements of multiple institutional identities. One challenge facing hybrids is communicating with their numerous stakeholders the multiple purposes, identities, values and norms of their various identities. This paper investigates the ways that external stakeholders make commitments to hybrid organizations based on the level of decoupling or coherence manifest by the organization. We focus on a particular type of hybrid, microenterprises, and examine the relationship between a microenterprise’s expressed hybridity and the time needed to fund its microloans through prosocial crowdfunding. Findings suggest that ventures emphasizing an economic logic are funded more slowly, as are ventures which emphasize a balance between economic and social logics.

Share

COinS