In this paper, we argue that the concept of place as is still largely ignored in process-orientated entrepreneurship research (Kibler et al., 2015; McKeever et al., 2015; McMullen and Dimov, 2013). We build on the experimental view of place from social geography to suggest that places are specific locations with material form and symbolic meaning. Therefore, we see places as sites of constraint and agency, which require “creative social practices” by the entrepreneur, or as Überbacher et al. (2015) recently argued, “entrepreneurs as skillful cultural operators”. In particular, by embedding our place-based approach within the cultural entrepreneurship perspective (Lounsbury and Glynn, 2001) our study proposes that the entrepreneur negotiates material and symbolic elements of different places at different points in time, which support their efforts in the ‘entrepreneurial journey’.