This investigation of Ponzi schemes provides a foundation for new understanding of institutional theory. Constructs, antecedents, and theory that differ from the current view of isomorphism are explored through the content analysis of dozens of illegal entrepreneurs. The concept of subversive isomorphism: abusing one’s network to overcome the basic entrepreneurial condition of limited resources and low legitimacy is developed.
Corbett, Andrew C.; Baucus, M.; and Mitteness, C.
"PONZI SCHEMES AND THE DARK SIDE OF ENTREPRENEURSHIP: ENTREPRENEURIAL SUBVERSIVE ISOMORPHISM,"
Frontiers of Entrepreneurship Research: Vol. 36
, Article 2.
Available at: https://digitalknowledge.babson.edu/fer/vol36/iss16/2