Abstract

The purpose of the paper is to develop a novel typology of entrepreneurial opportunity templates of young adults, and to uncover the demographic and work value differences between template types. Opportunity templates are applied by individuals when they evaluate the attractiveness of an entrepreneurial opportunity (Gruber 2015). Moreover, entrepreneurial opportunity recognition is shaped by a person’s entrepreneurial opportunity template (Baron 2006). Different value creation aspects have not been previously considered in the entrepreneurial opportunity templates as attributes (e.g. Haynie et al. 2009; Hunter 2013).

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