In this paper, we examine how nascent firms configure their language use with their existing resources to affect their outcomes. We found that firms that configured their language to compliment instead of substitute for their existing resources, as well as the level of support in their external environments, were more successful in garnering positive evaluations from critical stakeholders. This study contributes to the literatures on entrepreneurial storytelling.
Lashley, Kisha; Pollock, Timothy G.; and Misangyi, Vilmos
"WEED, WORDS AND WINNING: ENTREPRENEURIAL STORYTELLING IN A STIGMATIZED INDUSTRY,"
Frontiers of Entrepreneurship Research: Vol. 36
, Article 1.
Available at: https://digitalknowledge.babson.edu/fer/vol36/iss9/1