Abstract

Although researchers have proposed that applications of effectual logics could be extended beyond entrepreneurs to context of established firms (Wiltbank, Read, Dew & Sarasvathy, 2006), studies focusing on “corporate effectuation” are still scarce, leaving a gap in our understanding of effectuation theory and its boundary conditions. To study how effectual logics unfold in the corporate context, we employ a qualitative, multiple case study approach, grounded on four corporate accelerator programs from the highly uncertain ICT sector, working with external startups. Our initial findings indicate that accelerators constitute an organizational setting that act as an enabler of the development of effectual logics in the corporate context.

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