Abstract

Over the last 15 years, effectuation has gained much attention in entrepreneurship literature. However, recent criticism has questioned its value within academic discussion. This criticism is the result of several factors, such as the lack of clearly identifying effectual consequences. In order to create a better understanding of those consequences, the following study considers effectuation as an early-stage opportunity creation process. In addition, this study argues that effectuation has the goal of designing sufficient conditions for the development of new opportunities. Therefore, this research project assesses perceived radical innovation barriers as consequences of effectuation. It is hypothesized that the central effectual notions of co-creating opportunities with committed partners and openness towards contingencies reduces the fierceness of perceived radical innovation barriers. Contributions to the effectuation and radical innovation literature are discussed.

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