Abstract

Despite an early emphasis on both positive and negative aspects of bricolage, the scholarly literature has increasingly portrayed it in an unrelentingly positive light. Nonetheless, there is some evidence that bricolage is often viewed as an illegitimate practice both by entrepreneurs and by stakeholders who evaluate them. Engaging in illegitimate and unconventional activities is likely to cause harsher evaluations of low status than higher status actors. In this paper we ask: is there a bricolage stigma? Does it affect key stakeholders evaluated judgments? If so, does the status of the entrepreneur influence these results?

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