As a scholar in entrepreneurship, there is an increased pressure to be published and create an impact. However, entrepreneurship scholars are faced with the problem of an information overload, i.e., there are a lot more articles than we have time to read. As a consequence, it is important that our works “stand-out” to be read and cited, and it becomes more and more important for an academic career that our research becomes interesting.

The aim of the study is to understand what makes entrepreneurship research interesting among scholars within the field. We propose that (1) the assessment of interestingness differs depending on the individual scholar (e.g., the background and academic position) as well as institutional conditions (e.g., affiliation), and that (2) interestingness will differ between scholars in different research fields, and in this respect entrepreneurship scholars will assess interestingness in a different way than scholars in, for example, management studies.