Research in psychology, neuroscience, and medicine provides evidence that mindfulness - attention to and awareness of present events and experience - affects cognition, emotions, behavior, and physiology in beneficial ways, and leads to better workplace functioning (Good et al., 2015). Although mindfulness generally has beneficial effects, Good et al. do raise questions whether mindfulness detracts from, or is conducive to goal pursuit in performance settings. This paper investigates the role of mindfulness in relation to taking entrepreneurial action. We theorize that both high and low levels of mindfulness can have positive or negative effects on taking entrepreneurial action.