Abstract

An essential aspect of bringing ideas to existing businesses is how nascent entrepreneurs quickly and appropriately find viable solutions to the various problems they encounter (Fayolle & Gailly, 2008). Studies on decision-making have characterized by individuals’ economic and planoriented thinking (causation) (Fisher, 2012), while another stream of research has highlighted uncertainty and creative actions (effectuation) (Read et al., 2016; Venkataraman et al., 2012). The decision-making logics, however, are extremely hard to identify and grasp, as this requires the real-life follow-up of an ongoing process (see Arend et al., 2015; Langley, 1999). We address this by focusing in depth on the venture creation processes of students during an educational intervention. Our aim is to identify students’ decision-making logics during the venture creation process in entrepreneurship education (EE), and to investigate and understand how these are transformed during the process.

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