While it is true that “all innovation begins with creative ideas” (Amabile, 1996: 143), not all creative ideas are implemented for innovations. Cognition influences the way individuals perceive, interpret and transform information, thus it plays a crucial role on individual innovation (Baron, 2004, 2007; Shane, 2003). Guided by entrepreneurial cognition theory, this research examines the role of confidence and risk-taking on entrepreneur’s ability to innovate. We built on a definition of individual innovation that encompasses three activities: 1) creative idea generation, 2) the evaluation of opportunities for these ideas and 3) their implementation