In this paper, we investigate how an entrepreneur’s images of the firm’s resource system influence— individually and jointly—his/her decision making related to firm growth. Building on the attention based view (Ocasio, 1997) and the previous research on decision making (e.g., Beach & Mitchell, 1987; Dean & Sharfman, 1996; Rajagopalan et al., 1993), we examine the decision-level factors of growth decisions (i.e., the components of the firm’s resources system: strategic, human, financial, and organizational resources), as well as the cross-level moderating effects of the individuals’ capability image (entrepreneurial self-efficacy) and image of vulnerability (general fear of failure) (Mitchell & Shepherd, 2010).