Do mass media such as newspapers convey positive or negative messages about entrepreneurship? Mass media is a powerful vehicle for articulating and defining public perceptions in general (McCombs & Shaw, 1972; Wanta et al., 2004). Entrepreneurship generates positive social value (Haltiwanger, 2006; Baumol, 2006; Foster et al., 2008) despite yielding low or negative individual outcomes on average (Hamilton, 2000; Moskowitz and Vissing-Jørgensen, 2002). Hence positive media messaging could, by promoting entrepreneurship, create aggregate value for the overall good of society. However, we lack evidence about the way influential media outlets portray entrepreneurship and an entrepreneurial career choice relative to paid employment.