Research shows that personal initiative training is a promising way to increase entrepreneurs’ personal initiative. However, it is not clear how post-training personal initiative develops over time and why some entrepreneurs hold up personal initiative, whereas others revert to their old business routines. In a field experiment with 805 small and medium-sized business owners, we investigate the influence of individuals’ need for cognition on the maintenance of entrepreneurs’ personal initiative after training. Entrepreneurs high in need for cognition show a reduced decline of personal initiative after training. Our findings contribute to the development of interventions which can have long-term effects on personal initiative behavior.
Mensmann, Mona and Frese, Mitchael
"KEEP ON CHANGING – THE ROLE OF NEED FOR COGNITION FOR POST-TRAINING MAINTENANCE OF ENTREPRENEURIAL PROACTIVITY*,"
Frontiers of Entrepreneurship Research: Vol. 37
, Article 2.
Available at: https://digitalknowledge.babson.edu/fer/vol37/iss5/2