Abstract

Starting and owning one’s own business is becoming ever more popular as well as attainable. We investigate whether the status of being an entrepreneur or starting entrepreneur is associated with increased attractiveness in the eyes of potential sexual partners. Based on insights from evolutionary psychology, we predict that for males rated by females, attractiveness will progressively increase from Employee to Starting Entrepreneur to Entrepreneur status. However, for long term attractiveness, we expect Employees to be more attractive than Starting Entrepreneurs. For females rated by males, we expect no differences in attractiveness ratings.

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